Sustainability Statement

Here at, being environmentally friendly is at the core of what we do. From our vast range of eco-friendly, sustainable products on offer for both parents and little ones to reducing our own emissions in our warehouse and through our packaging process, we're going greener, step by step.

Us and our team are dedicated to helping both people and our planet by continually implementing new ways to cut down on our carbon footprint.  Did you know that in 2020, we reduced paper by 99.9%?  We're going almost completely paperless by removing the need to print paper. This was achieved this by investing in a complete digital solution that future-proofs our business!

We collaborate with our team of  vendors to provide recycled material for your order. So, from the the paper that protects your products, to the 100% recycled cardboard box that your order arrives in, you're helping us help too!

Based on our research, we have selected 6 different types of 100% recycled cardboard boxes. Our goal is to use the correct box size for each order. The result? We've removed the requirement to overuse paper/packing material. We also reuse boxes that we receive from suppliers whenever possible. This extends the life cycle of this box, reducing the volume of waste sent to landfill. Recycling boxes also reduces processing pollution by 95%. 

And it doesn't stop there! We've also replaced all lighting on our premises with more environmentally conscious, sustainable LED lighting to reduce our energy consumption, and continue to find efficient ways to reduce our carbon footprint. 

We've ensured that our sustainable approach never compromises on quality, getting your favourite products to you in the most eco-friendly way that we can! 

Our Mission:
• All of our cardboard boxes are 100% recycled content. 
• The Protega void fill paper used is 100% recycled and is recyclable.
• Our grey carrier mailing bags are made from 100% recycled content.
• The mailer envelopes have a recycled paper outer and the bubble on the inside contains 30% recycled content and is also recyclable after use (limited use)
• Paper used for order processing was reduced by 99.9% in 2020.



We at are passionate about doing everything in our power to reduce waste material, and we've joined Repak in an effort to reduce our carbon footprint. Our contributions to Repak mean that we're helping to fund important services like recycling bins, bottle banks and business waste reduction in Ireland, so that waste all over the country can be reused and recycled.  We're dedicated to reducing single use packaging, which is why all of our cardboard can be placed in your green bin as it's fully recyclable. 

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